Wednesday, July 4, 2012

Cash Mob

Cash Mob n. A group of people organized via social media and word of mouth that patronize a locally owned small business at a planned date and time in order to support the local economy. 

I am completely intrigued by this idea! This is a way to be proactive in supporting your local economy, whether you are the organizer or the consumer who participates. From what I have gathered, here's basically how a cash mob works:

  1. The organizer sends out the date and time of the cash mob via facebook, twitter, and/or other social media outlets over a period of days or weeks leading up to the event. 
  2. On the day of the event, the organizer sends messages naming the actual business that everyone is going to be patronizing, as well as a meeting place for after the shopping. 
  3. Everyone shows up to the local business and makes a purchase. 
  4. After shopping, everyone meets at the designated meeting place for food and/or drinks to discuss and celebrate the success of the day's cash mob. This is a great time to suggest ideas for the next location to be "mobbed."
Expect to hear more from me on this! I am getting in contact with someone who would be great at organizing this in my hometown. Then, if we can get this going, I will post information here and on the Mama Making Changes Facebook fan page. Like the page by clicking here to make sure you get updates. You can also follow Mama Making Changes on Twitter, Pinterest, Google, or via email, by clicking the appropriate button in the sidebar at right. If you are in Florence, SC, you don't want to miss this! If you aren't, you can start one in your area!

1 comment:

  1. hey just added u :)